| Autor: |
Noratikah Abu, Zuhaimy Ismail |
| Rok vydání: |
2013 |
| Předmět: |
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| Zdroj: |
American Journal of Applied Sciences. 10:536-541 |
| ISSN: |
1546-9239 |
| DOI: |
10.3844/ajassp.2013.536.541 |
| Popis: |
Forecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass mode l in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. The building of Bass diffusion model for forecasting new product within the Malaysian society is presented in this study. The proposed mo del represents the spread level of new Proton car among a given set of the society in terms of a simp le mathematical function that elapsed since the |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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