| Popis: |
Few would argue that the dual-processing model of cognition is one of the most influential psychology frameworks of our time. But despite its simplicity and elegance, it often leaves novices and experts alike confused. The purpose of this paper is to highlight and resolve four factors contributing to this confusion. This research contributes by (1) clarifying the dual-processing model by proposing a framework that defines key terms and their relationships, (2) offering two terms (Default and Search) that can be used to organise cognitive processes, (3) explaining how different cognitive processes operate, and (4) offering normative propositions for future marketing researchers interested in the dual-processing model. |
