Culture in advertising and advertising in culture: Communication, translation, representation

Autor:	Daniela Müglová, Emília Perez, Edita Gromová
Rok vydání:	2017
Předmět:	Cultural Studies Linguistics and Language Literature and Literary Theory Literary criticism Semiotics Zoosemiotics Representation (arts) Sociology Translation (geometry) Language and Linguistics Linguistics
Zdroj:	Ars Aeterna. 9:81-92
ISSN:	2450-8497 1337-9291
DOI:	10.1515/aa-2017-0011
Popis:	The authors of the paper focus on the intercultural dimension in the translation of advertising texts, attempting to compare and illustrate the influence of cultural elements upon advertising text-creation in American, German and Slovak cultural spaces. Reflecting the social, psychological and cultural aspects of translation transfer, they survey the tension between the domestic and the foreign and consequent choices in translation strategy. They present tendencies observed across a span of almost two decades in the translation of advertising texts into Slovak and provide possible explanations for their development.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::63d3008ac01c1ad5e5d1f8214a3a15aa https://doi.org/10.1515/aa-2017-0011 Zobrazit plný text záznamu