The Effect of Internet Video Ingement on the In-stream Advertising Hedge: Focused on the Adjustment Effect of Content Types
| Autor: | Won-Sik Jung, Yue-Long Tan, Sung-Jun Yoon |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | The Academy of Customer Satisfaction Management. 21:23-47 |
| ISSN: | 1229-859X |
| DOI: | 10.34183/kcsma.21.4.2 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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