Are you ready for your next product recall crisis? Lessons from operations and supply chain management
| Autor: | Narendar Sumukadas |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Supply chain management Recall business.industry Best practice Supply chain 05 social sciences Face (sociological concept) Crisis management Brand management 0502 economics and business 050211 marketing Business Product (category theory) Business and International Management 050203 business & management |
| Zdroj: | Business Horizons. 64:211-221 |
| ISSN: | 0007-6813 |
| DOI: | 10.1016/j.bushor.2020.12.001 |
| Popis: | Most manufacturing companies face the possibility of a product recall crisis, if not within their own firms, then certainly somewhere within their supply chains. Recall crisis management typically finds a home within literature on crisis management, public relations, communications, marketing and brand management, and related fields. However, this research seldom addresses the operations support that must be mustered behind the scenes. The tumultuous material flows that can occur during a product recall imply a supply chain disruption. An effective response during the heat of a crisis therefore requires the foundation of a well-oiled supply chain. In this article I draw on learnings from the operations and supply chain management (OSCM) literature, integrate them with important precepts from the general crisis management and product recall literature, and identify managerial best practices that will help managers better prepare for product recall crises. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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