Do security and privacy policies in B2B and B2C e-commerce differ? A comparative study using content analysis
| Autor: | Kallol Bagchi, Godwin J. Udo, Khadija Ali Vakeel, Saini Das |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Information privacy
Cloud computing security Privacy by Design business.industry Privacy software Privacy policy 05 social sciences Internet privacy General Social Sciences 02 engineering and technology Computer security computer.software_genre Security policy Human-Computer Interaction Arts and Humanities (miscellaneous) 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Developmental and Educational Psychology ComputingMilieux_COMPUTERSANDSOCIETY Network security policy 050211 marketing business Personally identifiable information computer |
| Zdroj: | Behaviour & Information Technology. 36:390-403 |
| ISSN: | 1362-3001 0144-929X |
| DOI: | 10.1080/0144929x.2016.1236837 |
| Popis: | Security and privacy policies address consumer concerns related to security and privacy in e-commerce websites. As these policies represent only the vendor’s perspective, often there exists a mismatch between the stated and desired policy. Based on transaction cost theory, we speculate that business-to-business B2B and business-to-consumer B2C e-commerce customers use their transaction cost savings in order to obtain varying levels of security and privacy. These differences are bound to be reflected in the security and privacy policies of e-commerce companies. Therefore, in this paper, we perform a comparative content analysis of the security and privacy policies in B2C and B2B e-commerce. Results show that B2B vendors are more concerned about security than their B2C counterparts, while B2C vendors are anxious about intimacy and restriction privacy. Our findings have important implications for e-commerce consumers and vendors as individual and corporate consumers have varying concerns while transacting online. Individual consumers are concerned about maintaining security and intimacy privacy, whereas corporate users are anxious about regulatory issues. Therefore, B2C vendors should incorporate stringent measures dedicated to confidentiality and protection of consumer data as well as enhance intimacy privacy in their security policies, while their B2B counterparts should focus on enhancing restriction privacy. |
| Databáze: | OpenAIRE |
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