The Role of the Sense of Community in the Sustainability of Social Network Sites
| Autor: | Stanislav Mamonov, Marios Koufaris, Raquel Benbunan-Fich |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Economics and Econometrics
Social computing Social network business.industry 05 social sciences Social change Sense of community Social sustainability 02 engineering and technology Public relations Social learning Social engagement Social group 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering 050211 marketing Sociology Business and International Management business |
| Zdroj: | International Journal of Electronic Commerce. 20:470-498 |
| ISSN: | 1557-9301 1086-4415 |
| DOI: | 10.1080/10864415.2016.1171974 |
| Popis: | The evolution of information technologies enables new forms of communication and facilitates the emergence of different types of virtual communities, such as social networks. While some social network services have succeeded, others have failed. Understanding the factors that affect the sustainability of social network sites is important for both research and practice. We draw on the sense of community theory to develop a nomological framework of antecedents and consequences associated with sense of community in social network sites. We evaluate the framework with a survey of 506 Facebook users. We find that sense of community has a strong effect on information consumption and contribution, as well as exit intentions among social network site users, thus highlighting the important role of sense of community in the sustainability of social network sites. We also find that both system-related (sense of place associated with the social networking site) and social (social interaction) factors contribu... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
| Nepřihlášeným uživatelům se plný text nezobrazuje | K zobrazení výsledku je třeba se přihlásit. |