Software entrepreneurs’ competencies based on business growth
| Autor: | Iman Sudirman, Joko Siswanto, Atya Nur Aisha |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Knowledge management business.industry Achievement Orientation Strategy and Management 05 social sciences Affect (psychology) Test (assessment) Software Scale (social sciences) 0502 economics and business Revenue 050211 marketing Business and International Management Duration (project management) Project management business 050203 business & management |
| Zdroj: | Journal of Research in Marketing and Entrepreneurship. 22:111-132 |
| ISSN: | 1471-5201 |
| DOI: | 10.1108/jrme-12-2017-0055 |
| Popis: | Purpose This study aims to identify the competencies of small- and medium-sized enterprises’ (SMEs) entrepreneurs in the software sector and the perceived level of attainment in each competency. It also examines whether these competencies and their levels affect business turnover and growth (in terms of business scale and duration). Design/methodology/approach To accomplish this purpose, the study took a quantitative approach, involving a survey of 33 SME entrepreneurs, which was then processed using statistical tests, including chi-square test, Kruskal–Wallis test and ordinal regression. Findings There were four findings of the study. Firstly, software SME entrepreneurs need 17 competencies, with high levels of soft competencies being required and average levels of technical competencies. Secondly, there are significant differences in perceived levels of customer service orientation (p = 0.089) depending on the scale of the business and in perceived levels of project management (p = 0.087) depending on the duration of the business. Thirdly, customer service orientation (p = 0.031) and project management (p = 0.01) both have a significant influence on business revenues. Fourthly, there were significant gaps in perceived levels of competency (p < 0.05) in achievement orientation, customer service orientation and project management. Originality/value There is existing research that conducts competency mappings at the managerial level in large-scale organizations; however, this sort of research in relation to SME entrepreneurs is still lacking. The present study seeks to fill this gap. It also maps integrated entrepreneurial competencies, including soft and technical competencies; a focus that is lacking in previous studies. |
| Databáze: | OpenAIRE |
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