It's better to fly a new product simulator than crash the real thing

Autor:	Kevin J. Clancy, Robert S. Shulman
Rok vydání:	1992
Předmět:	Software Computer science business.industry New product development Operations management Crash Software engineering business Test (assessment)
Zdroj:	Planning Review. 20:10-17
ISSN:	0094-064X
DOI:	10.1108/eb054362
Popis:	Managers can improve the likelihood of new product success with simulated test market (STM) research and software programs. It's a way of getting the had news in the laboratory, without spending millions of dollars only to be hammered in test market cities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::62238ee2a744a501755bb48afddd7125 https://doi.org/10.1108/eb054362 Zobrazit plný text záznamu