Economies of Scope and Tying Agreements
| Autor: | Shaheen Borna, Babu Nahata |
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| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510 |
| Popis: | This article broadens the concept of cost in tie-in agreements. It is shown that the relevant economic criterion to be used in evaluating the tie-in agreements is not the price of the tied goods. Instead, where multiproduct buying is involved, it is the total acquisition costs of tied-in products which should be used as the relevant economic criterion. |
| Databáze: | OpenAIRE |
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