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The goal of the paper is to define challenges of current human resource management practice in terms of dealing with the potential shortage of qualified and motivated people on the Czech labour market and in connection with the emergence of a new generation of economically active people from among university students and graduates. Achieving the goal of the paper is based on both the analysis of available scientific literature, academic journals, and statistical data focused on human resources, labour market and higher education as well as the results of the authors' questionnaire survey focused on students of selected Czech universities and their motivation to study at university and their expectations about the future career. The questionnaire survey was conducted by authors from September 2016 to March 2017. The respondents were full-time and combined bachelor's and master's students. The relevant data were obtained from 994 students. The data analysis was based on the calculation of relative frequencies (as a share from the total number of respondents) and the evaluation of the dependence of responses on age (students aged 29 or less and students aged 30 or more) using contingency tables and chi-square tests of independence. The results support the suggestion that from the perspective of potential shortage of qualified and motivated people on the Czech labour market employers should apply a positive approach to the employment of young people and apply proven strategies, policies and practices in talent, performance, knowledge, and diversity management to create appropriate and attractive employment opportunities for young people. |
