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The article discusses the psychological aspects of blood donorship motivation. More than one million units of blood are taken from donors every year; however, this is still not enough to meet global demand and ensure sufficient and timely blood supply. The probability of contracting infectious diseases, for example, hepatitis, is much higher among paid donors. It is extremely important to involve gratuitous donors in donorship since they are more responsible and disinterested financially. To attract voluntary donors who donate blood for free, it is important to understand what attracts people, and what, on the contrary, causes concern and hinders this process. Such types of motivation of prosocial behavior as altruistic, pragmatic, egoistic, self-importance, self-improvement were identified. The leading life values of donors can motivate them to altruistic activities in order to help others and gain approval and recognition from other people. |
