Environmental dispositions and customer response to store atmospherics

Autor:	Ronald D. Hampton, B. Rammohan, Richard S. Lapidus, Sanford Grossbart
Rok vydání:	1990
Předmět:	Marketing Distraction Openness to experience Atmospherics Customer response Psychology Crowding Social psychology
Zdroj:	Journal of Business Research. 21:225-241
ISSN:	0148-2963
DOI:	10.1016/0148-2963(90)90030-h
Popis:	Atmospheric responsiveness is the tendency to base patronage decisions on stores' physical design and condition and alter shopping behavior because of crowding. This study examines the relation between responsiveness and environmental dispositions. Findings suggest atmospheric responsiveness is related to dispositions reflecting customers' openness to environmental experience, stimulation, and distraction, urban and pastoral preferences, and adaptiveness to physical circumstances.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::62068129028e76c139dbfae428eace5a https://doi.org/10.1016/0148-2963(90)90030-h Zobrazit plný text záznamu