Sweetness preferences for a sports-drink among US and Asian consumers

Autor:	Mina R. McDaniel, David S. Lundahl, Seo Jin Chung
Rok vydání:	2010
Předmět:	digestive oral and skin physiology food and beverages Sweetness Applied Microbiology and Biotechnology Sports drink Asian country Cross-cultural Product (category theory) Food science Marketing Psychology human activities Food Science Biotechnology
Zdroj:	Food Science and Biotechnology. 19:349-360
ISSN:	2092-6456 1226-7708
DOI:	10.1007/s10068-010-0050-x
Popis:	As the global market expands, it is critical that researchers understand how cultural factors influence the expectations and liking for a food product. The objectives of this study were to identify the optimal sweetness level for a sports-drink for consumers originating from different countries and to investigate the factors affecting the optimal sweetness level. In the first study, respondents (n=372) originated from 5 Asian countries and US tasted and evaluated the sports-drink at 4 sweetener levels. Consumers (n=256) from 3 Asian countries and US participated in the second study. Consumers evaluated the concept and sensory expectations for the ‘lemon-lime flavored’ sports-drink and other beverages. The optimal sweetness level for the sports-drink was lower for Americans than Asians. The familiarity to the product was a key factor affecting the optimal sweetener level. The results also suggested that information can differently influence the product acceptance depending on one’s familiarity with the product.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::61e88af7d20925024cc324c52207a2e2 https://doi.org/10.1007/s10068-010-0050-x Zobrazit plný text záznamu Full text from SpringerLink