Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants

Autor: HakJun Song, Yu Li, Heesup Han, Antonio Ariza-Montes, Felipe Hernández Perlines
Rok vydání: 2022
Předmět:
Zdroj: Journal of Quality Assurance in Hospitality & Tourism. :1-20
ISSN: 1528-0098
1528-008X
DOI: 10.1080/1528008x.2022.2135056
Databáze: OpenAIRE