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Currently, we can observe several trends arising in modern development, namely, the transformation of digital technologies and the formation of fundamentally different properties for the development of business on their basis, as well as significant changes in the practice of business, community, consumer and government interactions. The article analyzes the processes of business development of new realities of markets and modern technologies, digitalization, and intellectual solutions as a result of basic innovation of post-industrial development. This creates new opportunities that are qualitatively different from before and require significant changes in management, interfirm and interpersonal relationships, policies of states and organizations. In researching these phenomena, we use the data obtained during our own research in the field of studying the connection of the formation of cooperative-network relations with the development of digital technologies in the modern economy. The findings of the study were obtained through the use of an integrated method that operationalizes and develops previously published works in the marketing aspect in the context of cooperation and integration of enterprises from the standpoint of co-competition and the phenomenon of collective reputation of economic agents. We can state that new processes are developing in the following directions: intensification of work with consumers and focus on the adjustments of activities and products to the consumer and his needs; change of enterprise's operational processes and increased use of modern digital technologies, chiefly software products, including those based on digital platforms; changes in business models of enterprises and, above all, the development of an effective process of achieving competitiveness and growth of economic efficiency in the value chains of cooperative network interactions. We can conclude that at specific enterprises, in their interactions with partners, infrastructure organizations, state and municipal bodies, a modern post-industrial development trend---the widespread introduction of digital technologies arises. |
