Popis: |
The museum family in America is in danger, and perhaps other museum families across the globe are, as well. Management has failed our mission by focusing on outputs like attendance numbers, and audience researchers have failed management by not shedding light on the connections between the pleasure of learning and attendance—or, if you will, between individual gains and a museum’s public value. This research vision for museums looks at how you can make that connection and save museums in their hour of need. |