| Popis: |
The aim of this study is to investigate how branding activities of Karsiyaka County of Izmir, Turkey are shaped in terms of social, cultural and economic characteristics; to make assessments about the county and to offer suggestions for urban branding efforts. In this study in which case study was implemented data was collected through face-to-face interviews conducted with participants selected by judgment sampling technique. The current status, structure in terms of brand components, current branding strategies and branding process of Karsiyaka County were analyzed in light of branding efforts and strategies. According to the results, Karsiyaka is in the process or being a branded city. However, the process needs to be integrated into the branded house model, to reveal Karsiyaka’s potential success on the fields of cultre, art and sports. It is believed that branding activities should be carried out by a holistic and institutional committee established under the umbrella of Karsiyaka Municipality bringing all NGOs and the related economic, cultural and social actors together. |
