Local Media in a Digital Market: Establishing Niche and Promoting Original Reporting to Ensure Sustainability

Autor:	Mirjana Pantic
Rok vydání:	2021
Předmět:	0508 media and communications business.industry Communication 05 social sciences Niche Sustainability 050602 political science & public administration 050801 communication & media studies Marketing business 0506 political science Digital media
Zdroj:	Journalism Practice. 16:1736-1752
ISSN:	1751-2794 1751-2786
DOI:	10.1080/17512786.2021.1874483
Popis:	Local news outlets perform their operations in a complex digital media ecosystem that pressures them to acclimatize to market demands and introduce strategies to attract readers and advertisers. Wi...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6059c1d2c95bfd2dcdd8a9be0f47f4a0 https://doi.org/10.1080/17512786.2021.1874483 Zobrazit plný text záznamu