Theory-based approach to factors affecting ethical consumption

Autor:	Sung-Joon Yoon, Jong-Chul Oh
Rok vydání:	2014
Předmět:	Marketing Value (ethics) Economics and Econometrics media_common.quotation_subject Public Health Environmental and Occupational Health Altruism Theory based Ethical leadership Theory of reasoned action Extended model Affection Ethical consumption Psychology Social psychology Applied Psychology media_common
Zdroj:	International Journal of Consumer Studies. 38:278-288
ISSN:	1470-6423
DOI:	10.1111/ijcs.12092
Popis:	The main objective of this study is to introduce and validate a new model of ethical consumption intention with the aim of identifying salient factors that influence consumer's attitude and purchase intention towards ethical products. For this purpose, this study introduces an extended model of the theory of reasoned action, which embraces the emotional component (positive anticipated affection) and socially oriented value component (altruism), as predictors of ethical consumption attitude and intention. Using a questionnaire-based survey, the data were collected from 343 respondents who had previously purchased ethical products. The result showed that ethical obligation, self-identity and altruism were positively related to consumer attitude towards ethical consumption. Also, ethical obligation and altruism were found to positively influence ethical consumption intention. Further, attitude and positive-anticipated affection positively affected ethical consumption intention.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::602bb4a7369b699b9471b1df1bd031cf https://doi.org/10.1111/ijcs.12092 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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