Pengaruh Kualitas dan Fitur terhadap Keputusan Pembelian pada Smartphone Samsung Galaxy A Series (Study Kasus pada Mahasiswa Universitas Darwan Ali di Sampit)

Autor:	Amalia Nur Widia, Rayuwanto Rayuwanto
Rok vydání:	2021
Zdroj:	Keizai. 2
ISSN:	2807-3967 2807-5668
DOI:	10.56589/keizai.v2i1.179
Popis:	This study aims to determine the effect of the quality and features possessed by smartphones on the purchase decision of the Samsung A Series. The population of this study was Darwan Ali University students and as many as 80 students became the research sample using random sampling. Multiple linear regression analysis will be used because the regression model is free from multicollinearity, normality, and heteroscedasticity. The results of this study indicate that quality and features have a positive and significant effect on purchasing decisions. Quality and features can describe the decision to buy a smartphone by 30.7%.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6016e085769ebb431a2856c2086bf230 https://doi.org/10.56589/keizai.v2i1.179 Zobrazit plný text záznamu