Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience Through Authenticity: An Abstract

Autor:	Marta Massi, Chiara Piancatelli, Andrea Vocino
Rok vydání:	2023
Zdroj:	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
DOI:	10.1007/978-3-031-24687-6_109
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5feacf2b0d12d6e4fe5e73c551306d5f https://doi.org/10.1007/978-3-031-24687-6_109 Zobrazit plný text záznamu