Autor:	Anders Wall, Stefan Cedergren, Christer Norström
Rok vydání:	2010
Předmět:	Marketing Process management Performance management Computer science business.industry Performance engineering New product development Context (language use) Operations management Performance measurement Business and International Management business
Zdroj:	Business Horizons. 53:359-369
ISSN:	0007-6813
DOI:	10.1016/j.bushor.2010.03.001
Popis:	In today's competitive environment the need to deploy product-development investments more effectively is greater than ever. To assist managers, two conceptual tools have been developed to support ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5ef5d2669c557d379d82e93b209582de https://doi.org/10.1016/j.bushor.2010.03.001 Zobrazit plný text záznamu Full Text from ScienceDirect