BRAND VALUE SOURCES IN BANKING INDUSTRY: EVIDENCE FOR MARKETING COMMUNICATION ACROSS GENERATIONAL COHORTS

Autor:	Lubica Gajanova, Jana Majerova, Ahmad Aljarah, Margareta Nadanyiova
Rok vydání:	2021
Předmět:	Organizational Behavior and Human Resource Management Strategy and Management Marketing communication Brand equity Business Business and International Management Marketing Banking industry
Zdroj:	Polish Journal of Management Studies. 23:151-171
ISSN:	2081-7452
DOI:	10.17512/pjms.2021.23.1.10
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5edf6e41d69ef4850f74fecba4c1d922 https://doi.org/10.17512/pjms.2021.23.1.10 Zobrazit plný text záznamu Plný text ve formátu PDF