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The main objective of the research article is to demonstrate the role played by environmental monitoring in promoting green creativity by creating competitive new products, services, processes, procedures and systems designed to use natural resources at the lowest level and to provide a better quality of life. The research relied upon the independent variable, i.e., environmental monitoring including different dimensions such as the technical field and environmental accounting. On the other hand, the dependent variable is green creativity and has four dimensions (such as green creative motivation, green creative thinking, green creative behaviour and green creative outcome). For this study, the researchers selected a sample of auditors and accountants associated with some of the factories in Iraq-Karbala Governorate, and the sample size was 138. To attain the objective, the analytical descriptive approach was adopted which was leveraged to answer the main question: Are the heads of organisations aware of the role played by environmental monitoring in promoting green creativity? The research question was answered by testing four hypotheses and all of them were verified. The research found that there was a weakness in environmental monitoring and green creativity in a few aspects. It was represented by the weak environmental awareness of the employees and organisations towards green creativity and environmental sustainability. The organisations did not show any interest in adopting materials with less environmental harm. Therefore, it is necessary to review the environmental laws in Iraq and reformulate them to be stringent in applying the environmental monitoring laws and imposing fines. |
