Pengaruh Diskon Dan Kepercayaan Konsumen Terhadap Keputusan Pembeli di Aplikasi Shopee

Autor:	Siti Rachmatiya Lastmi Dehi, Usman Moonti, Melizubaida Mahmud, Radia Hafid Hafid
Rok vydání:	2023
Zdroj:	Journal of Economic and Business Education. 1:140-147
ISSN:	2963-508X 2963-5160
DOI:	10.37479/jebe.v1i1.18707
Popis:	This study uses a quantitative approach, with 35 respondents (students) in the Department of Economics Education, Faculty of Economics, Universitas Negeri Gorontalo. The main research instrument is a questionnaire. The data collected are analyzed and tested with multiple linear regression. The results show that there is an effect of discounts and consumer trust on purchasing decisions of Shopee application users in the class of 2018 of Bachelor’s Degree Program in Economic Education, Faculty of Economics, Universitas Negeri Gorontalo. The effect of discounts and consumer trust on purchasing decisions of Shopee application users are 31,1% while the remaining 68,9% is influenced by variables that are not examined.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5e351658afa070a7264d92d7d2e0a436 https://doi.org/10.37479/jebe.v1i1.18707 Zobrazit plný text záznamu