Promoting Sexual Health Among MSM Online: A Hepatitis Campaign Comparison Study

Autor:	Lisa K. Gilbert, Kelli Scanlon, Rachele S. Peterson
Rok vydání:	2010
Předmět:	Hepatitis medicine.medical_specialty Sociology and Political Science Social work business.industry virus diseases Hepatitis A medicine.disease Men who have sex with men Gender Studies Health promotion Family medicine Immunology Medicine Health education business Viral hepatitis Reproductive health
Zdroj:	Journal of Gay & Lesbian Social Services. 22:446-462
ISSN:	1540-4056 1053-8720
DOI:	10.1080/10538720.2010.491750
Popis:	Men who have sex with men (MSM) have a high risk for acquiring some sexually transmitted infections, including HIV and viral hepatitis A and B. Little is known about how to design effective sexual health educational materials to reach MSM. As part of a project to develop online educational materials to increase MSM's readiness to get hepatitis A and B vaccinations, three health promotion campaigns were evaluated—using quantitative and qualitative methods—by 41 MSM. Preferences about content, layout, visuals, dissemination sites, motivational messages, and memorable materials were collected and then descriptively and content analyzed. This information is useful for social service professionals to reach their clients who are at risk. Also, understanding how to motivate vaccination among MSM will pave the way as HPV and HIV vaccinations become available.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5ddbf25c05d3c8d3689ce8ca82b2a3a0 https://doi.org/10.1080/10538720.2010.491750 Zobrazit plný text záznamu