The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
| Autor: | K. Sudhir, Olivier Toubia |
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| Rok vydání: | 2023 |
| Zdroj: | Review of Marketing Research ISBN: 9781802628760 |
| DOI: | 10.1108/s1548-643520230000020001 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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