Developing a scale to measure the enjoyment of Web experiences

Autor:	Shirley Gregor, Michael Thomas Ewing, Aleck C. H. Lin
Rok vydání:	2008
Předmět:	Marketing Measure (data warehouse) Multimedia Scale (social sciences) Applied psychology Business and International Management Construct (philosophy) Psychology computer.software_genre Psychometric tests computer Reliability (statistics)
Zdroj:	Journal of Interactive Marketing. 22:40-57
ISSN:	1520-6653 1094-9968
DOI:	10.1002/dir.20120
Popis:	We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users'attitudes, experiences, and behaviors.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5d8b0036276982f44ece2897d937bc68 https://doi.org/10.1002/dir.20120 Zobrazit plný text záznamu Full Text from ScienceDirect Plný text ve formátu PDF