Pennies for Milk: Using a First-Hand Descent Into Randomness to Illustrate the Risks of Regression to the Mean for Marketing Researchers and Managers

Autor:	Emil J. Posavac, Steven S. Posavac
Rok vydání:	2017
Předmět:	Teaching method As is 05 social sciences 050301 education Context (language use) Consumer education Education Regression toward the mean 0502 economics and business ComputingMilieux_COMPUTERSANDEDUCATION Economics 050211 marketing Marketing 0503 education Randomness
Zdroj:	Marketing Education Review. 27:92-96
ISSN:	2153-9987 1052-8008
DOI:	10.1080/10528008.2017.1280373
Popis:	The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies for Milk exercise provides students with an intuitive understanding of regression to the mean and gives instructors a segue to discuss marketplace phenomena likely to be governed by such effects. Details for implementing the exercise are provided, as is a summary of key instructional foci.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5d829de7b46c944a58cc037aaca1ae18 https://doi.org/10.1080/10528008.2017.1280373 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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