Management of advertising project of the organization
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2019 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2019/vr/vr19-3493 |
| Popis: | ÐбÑекÑом иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑабоÑе ÑвлÑеÑÑÑ ÐÐР«ÐÐÐÐÐ ÐÐ-ТРÐÐл-компаниÑ, занимаÑÑаÑÑÑ Ð¿ÑоизводÑÑвом моÑоженого. РкаÑеÑÑве пÑедмеÑа иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑовокÑпноÑÑÑ ÑÑловий и ÑакÑоÑов, влиÑÑÑÐ¸Ñ Ð½Ð° пÑоÑеÑÑ ÑазÑабоÑки ÑекламногопÑоекÑа ÐÐР«ÐÐÐÐÐ ÐÐ-ТРÐÐл. ЦелÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ ÑвлÑеÑÑÑ ÑазÑабоÑка Ñекламного пÑоекÑа моÑоженого Ð´Ð»Ñ Ð¾ÑганизаÑии ÐÐР«ÐÐÐÐÐ ÐÐ-ТРÐÐл. ÐÑи вÑполнении вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ñ Ð¾ÑновнÑе ÑезÑлÑÑаÑÑ: 1. Ðа оÑнове анализа наÑÑной и ÑÑебной лиÑеÑаÑÑÑÑ Ð¿ÑедÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÑÐ°Ð¿Ñ ÑазÑабоÑки Ñекламного пÑоекÑа. 2. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑлиÑиÑелÑнÑе оÑобенноÑÑи Ñелевой аÑдиÑоÑии ÑÑнка моÑоженого. 3. ÐÑÐ´ÐµÐ»ÐµÐ½Ñ ÑпеÑиÑиÑеÑкие ÑеÑÑÑ ÐºÐ¾Ð½ÐºÑÑенÑной ÑÑÐµÐ´Ñ Ð½Ð° ÑÑнке моÑоженого. 4. РазÑабоÑана ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð¸Ð´ÐµÑ Ð¸ ÑÑÑаÑÐµÐ³Ð¸Ñ Ð¿ÑоекÑа. 5. ÐÑоведена оÑенка ÑÑÑекÑивноÑÑи Ñекламного пÑоекÑа. ÐÑакÑиÑеÑÐºÐ°Ñ Ð·Ð½Ð°ÑимоÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑабоÑÑ ÑоÑÑÐ¾Ð¸Ñ Ð² Ñом, ÑÑо ÑазÑабоÑÐ°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑполÑзована в иÑÑледÑемом ÑоÑговом пÑедпÑиÑÑии. The object of research in the work is limited liability company «INMARCO-TRADE», a company engaged in the production of ice cream. The subject of the research is a set of conditions and factors influencing the process of developing an advertising project of INMARCO-TRADE LLC. The purpose of the final qualifying work is the development of an advertising project for ice cream for the organization LLC INMARCO-TRADE. In the performance of final qualifying work obtained the main results: 1. Based on the analysis of scientific and educational literature, the stages of the development of an advertising project are presented; 2. Identified the distinctive features of the target audience of the ice cream market; 3. The specific features of the competitive environment in the ice cream market are highlighted; 4. Developed advertising idea and project strategy; 5. An evaluation of the effectiveness of the advertising project. The practical significance of this work is that the developed advertising campaign can be used in the studied commercial enterprise. |
| Databáze: | OpenAIRE |
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