The Influence of Branded Content Music Video’s Expression, PPL Layout, and Singer Preference on Brand Recognition and Brand Attitude
| Autor: | Boyoung Kim, Jeeyoun Kim |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Archives of Design Research. 34:141-155 |
| ISSN: | 2288-2987 1226-8046 |
| DOI: | 10.15187/adr.2021.11.34.4.141 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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