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Resumen El poder que la television ejerce sobre la arena politica no ha pasado desapercibido en el ambito academico ni socio-politico. Su presencia en los procesos politicos es constante, fruto de las posibilidades comunicativas que este medio ofrece en la contienda electoral. El marketing politico utiliza la television cada vez con mayor asiduidad para dirigirse al electorado a traves de uno de los componentes mas caracteristicos de las campanas televisadas: los debates electorales. Este articulo tiene como objetivo estudiar la relacion existente entre television y politica en la actualidad, centrandose en el caso particular de los debates electorales televisados. Se ha estudiado el fenomeno del debate electoral desde el punto de vista audiovisual, mediante el analisis de un caso concreto: los debates electorales entre los candidatos a la presidencia de gobierno espanola que han tenido lugar en 2008. Con esta finalidad, se ha analizado la estructura narrativa de los mismos para valorar las diferencias y similitudes en ambos debates. Abstract The power that television exerts on the political arena has not remained undetected neither in the academic nor the socio-political fields. Their presence in the political processes is constant, the result of the communicative possibilities that this medium offers in the electoral contest. The political marketing uses television with increasing regularity in order to reach the electorate through one of the most characteristic components of the television campaign: the electoral debates. This article aims to explore the relationship between television and politics at present, focusing on the particular case of televised election debates. The phenomenon of electoral debate has been studied from the audiovisual point of view, through the analysis of a specific case: the election debates between candidates for president of the Spanish government that had taken place in 2008. With this aim, their narrative structure has been analysed in order to observe the differences and similarities between both debates. Palabras clave Elecciones; Television; Campana; Comunicacion politica; Imagen; Video-politica. Keywords Elections; Television; Campaign; Political communication; Image; Video-politics. |
