Pledge Now (To Benefit Yourself)! An Analysis of Public Radio Fundraising
| Autor: | Joshua M. Bentley |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Communication
Public broadcasting ComputerSystemsOrganization_COMPUTER-COMMUNICATIONNETWORKS 05 social sciences Appeal 050801 communication & media studies Advertising 06 humanities and the arts Pledge 060104 history 0508 media and communications Content analysis 0601 history and archaeology Business |
| Zdroj: | Journal of Radio & Audio Media. 29:186-210 |
| ISSN: | 1937-6537 1937-6529 |
| DOI: | 10.1080/19376529.2019.1698045 |
| Popis: | Public radio management involves fundraising management drives. This study uses a content analysis of a public radio pledge on two statewide networks to analyze the way public radio stations appeal... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|