Systematic differences in online reviews of hotel services between business and leisure travelers

Autor:	Jong Min Kim, Haoxiang Ma, Sungjun (Steven) Park
Rok vydání:	2022
Předmět:	Tourism Leisure and Hospitality Management
Zdroj:	Journal of Vacation Marketing. 29:189-205
ISSN:	1479-1870 1356-7667
DOI:	10.1177/13567667221084373
Popis:	To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with higher ratings and positive emotions than those posted by business travelers, while the latter's review ratings are more widely dispersed, indicating greater inconsistency in their evaluations of hotel services. Based on our empirical evidence about systematic differences in online reviews of hotel services between business and leisure travelers, we can provide the hospitality industry with meaningful business implications.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5cbfd7aa011301e0d01bdcdbdf0543eb https://doi.org/10.1177/13567667221084373 Zobrazit plný text záznamu