The Role of Divisional Affiliation in Athletic Department Web Site Coverage

Autor:	Coyte G. Cooper, David Pierce
Rok vydání:	2011
Předmět:	Basketball business.industry Communication ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION Football Public relations Popularity New media Content analysis Tourism Leisure and Hospitality Management Web page The Internet Business Business and International Management Championship Marketing
Zdroj:	International Journal of Sport Communication. 4:70-81
ISSN:	1936-3907 1936-3915
DOI:	10.1123/ijsc.4.1.70
Popis:	With the growing popularity of the Internet as a communication medium, National Collegiate Athletic Association (NCAA) athletic departments have turned to their Web sites to build interest in their product among consumers. As sites continue to develop traffic, it is important to examine the coverage being provided on the home Web pages to determine whether equitable coverage is being allocated to men’s and women’s nonrevenue sport teams. The current research featured a content analysis of NCAA divisional Web-site coverage during an academic school year. From a broad perspective, the results indicated that only Division III provided equitable gender and individual team coverage allocations on its home Web pages. In contrast, the data also supported the notion that Division I athletic programs (Football Bowl Subdivision [FBS] and Football Championship Subdivision [FCS]) provided significantly more coverage to men’s baseball, men’s basketball, and men’s football than nonrevenue-sport teams. The FBS and FCS coverage inequalities are discussed in depth in the article.
Databáze:	OpenAIRE
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