The Influence of Positive Evaluation and Delight Induced by Brand Experience on Brand Loyalty
| Autor: | Min Taek Kwon, Yoon Yong Hwang |
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| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Journal of Industrial Economics and Business. 31:2223-2237 |
| ISSN: | 1229-201X |
| DOI: | 10.22558/jieb.2018.12.31.6.2223 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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