Effects of Cover Letter Subject Line and Open-ended Question Response Area on Responding to an Internet Survey

Autor:	William F. Moroney, Michael P. Linegang
Rok vydání:	2012
Předmět:	Closed-ended question Cover (telecommunications) business.industry Computer science Applied psychology Subject (documents) Medical Terminology World Wide Web Response area Text box Incentive The Internet Line (text file) business Medical Assisting and Transcription
Zdroj:	Proceedings of the Human Factors and Ergonomics Society Annual Meeting. 56:1268-1272
ISSN:	1071-1813 2169-5067
DOI:	10.1177/1071181312561225
Popis:	To ensure the validity of the data and conclusions derived from internet questionnaires, researchers must understand the implications different questionnaire design decisions have for their data. This paper describes an internet-based survey in which the text of the email cover-letter subject line and the size of response area provided for open-ended question responses were manipulated. This study showed that the offer of a food incentive in the subject line yielded fewer responses. Meanwhile, a larger (six line) text box yielded significantly more words than a smaller (one line) text box, but the larger text box did not yield any increase in the number of topics addressed in the open-ended response data. Finally, open-ended questions soliciting negative comments yielded significantly more words than did questions seeking positive comments.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5c48b5c2bd4b212af99fa4372457ed55 https://doi.org/10.1177/1071181312561225 Zobrazit plný text záznamu