Understanding determinants of customer behavioral intention in using mobile payment at convenience stores
| Autor: | Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau, Tsan Fai Leung |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Subjective norm
business.industry media_common.quotation_subject 0211 other engineering and technologies Questionnaire 021107 urban & regional planning Intention to use Regression analysis Usability 02 engineering and technology Payment 021105 building & construction Mobile payment Technology acceptance model Marketing Psychology business media_common |
| Zdroj: | Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning. |
| DOI: | 10.1145/3306500.3306549 |
| Popis: | Mobile payment technology has been gradually adopted all over the world, which is seen as the trend of all our future payment. In Hong Kong, using mobile payment is very common in convenience stores, so present study identifies its drivers. A questionnaire survey was conducted to obtain the attitude from customers. A total of 150 responses were collected. Data were analyzed using multiple regression analysis, and to test a theoretical framework developed from Technology Acceptance Model. The findings showed that perceived usefulness, ease of use, compatibility, and subjective norm affect customers' intention to use mobile payment. Managerial implications of the findings are also shown. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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