Popis: |
This chapter highlights the efflorescence of a tourism-centered travel culture in China's coastal urban societies. It examines this phenomenon by scrutinizing the production of guidebooks, travel magazines, and travel columns by print capitalism and tourism companies in modern China. The chapter also shows that journalistic travel literature and other popular travel narratives were important rhetorical devices in tourism development. They also asserted a potent universalizing force in shaping the popular consciousness of China's national space. The diverse travel narratives in commercial print media, as the chapter argues, gave shape to the notion of quanguo, the nation as a whole. The chapter stresses that the focus on the national market allows us to view diverse forms of domestic travel from a national perspective. Providing seemingly authentic texts about and images of quanguo, travel narratives presented the oneness of China's national space as self-evident. |