Expanding exchange: how institutional actors shape food-sharing exchange systems

Autor:	Samantha N.N. Cross, Priyanka Jayashankar
Rok vydání:	2019
Předmět:	Marketing Food sharing Work (electrical) Extant taxon Narrative Business Consumer welfare Institutional theory Industrial organization
Zdroj:	AMS Review. 10:116-134
ISSN:	1869-8182 1869-814X
DOI:	10.1007/s13162-019-00150-y
Popis:	In this conceptual paper, we offer a revised perspective of exchange which is relevant across diverse institutional and economic contexts. We discuss and compare food sharing exchange systems in India and the US. We focus on the antecedents and drivers of food sharing exchange systems, the processes by which institutional actors influence food sharing exchange systems and the underlying reasons due to which food-sharing systems emerge. Our work substantively builds on the extant literature on the theory of exchange and institutional theory in marketing. We develop a compelling exchange narrative of how institutional actors can drive consumer welfare across diverse exchange systems.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5c1009f0db115ebe8bdc96b1b750cea8 https://doi.org/10.1007/s13162-019-00150-y Zobrazit plný text záznamu Full text from SpringerLink