Effect of Customer's Emotion Experienced during Internet Shopping On Shopping Behavior According to Internet Shopping Motivation

Autor: Parkmansuk, Kim Kyungae, kim Sang Hi, Ji Hoon Yang
Rok vydání: 2011
Předmět:
Zdroj: Management & Information Systems Review. 30:1-37
ISSN: 1598-2459
DOI: 10.29214/damis.2011.30.1.001
Databáze: OpenAIRE