The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products

Autor:	Iman Paul, Sara Loughran Dommer, Jeffrey R. Parker
Rok vydání:	2019
Předmět:	Social Psychology media_common.quotation_subject 05 social sciences Tokenism 050109 social psychology 0501 psychology and cognitive sciences Stereotype Line (text file) Psychology Social psychology 050105 experimental psychology media_common
Zdroj:	Social Psychology Quarterly. 83:49-69
ISSN:	1939-8999 0190-2725
Popis:	Findings from five studies demonstrate that being an incidental token member in a transient group (e.g., a woman in a group of mostly men in a store line) lowers individuals’ private evaluations of products that typify the negative stereotypes of the tokenized identity. Incidental tokenism activates negative stereotypes associated with the tokenized identity, which subsequently leads to a desire to disassociate specifically from identity-linked products that typify those stereotypes as opposed to all identity-linked products in general. Consistent with this theorizing, similar results emerge when negative stereotypes are activated directly, and the effect is attenuated when tokenized individuals are self-affirmed. These results demonstrate the largely unexamined consequences of being a token group member on private evaluations (vs. public behavior) in subjective, preference-based (vs. objective, performance-based) domains.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5bab0423d5762f7dfa05c5b709ff6411 https://doi.org/10.1177/0190272519865502 Zobrazit plný text záznamu