Consumer Reaction to Energy Conservation Messages: An Experimental Design

Autor:	Gordon H.G. McDougall
Rok vydání:	2014
Předmět:	Energy conservation Lead (geology) Economics Marginal impact Energy consumption Environmental economics Marketing Test (assessment)
Zdroj:	Marketing Horizons: A 1980's Perspective ISBN: 9783319109657
DOI:	10.1007/978-3-319-10966-4_62
Popis:	An experimental design was utilized to test the effectiveness of different energy conservation messages. No treatment effects occured which lead to the conclusion that the respondents may regard energy conservation, in general, as a low interest, low involvement area. Given this situation, there may be more productive means of obtaining consumer energy consumption than through advertising.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5b962f85d07c91d706648d9cee7579f5 https://doi.org/10.1007/978-3-319-10966-4_62 Zobrazit plný text záznamu