| Popis: |
Events that deeply affect the world and the airline industry, such as terrorist attacks or disease outbreaks, are expressed as unexpected events since they are not predicted or desired events. The responses employed by airlines are of great importance for the future of airline companies for their survival. In this context, this study aims to reveal a strategic response repertoire that airlines can employ to sustain their existence in case of facing an unexpected events for the post-Covid-19 era. Studies on strategic responses during unexpected events were collected from WoS and Sciencedirect databases. These studies were analyzed and discussed under the themes of preparedness/resilience efforts, resume, exit, adaptation, and action, determined by the authors. The study is expected to guide airline companies on how to respond to various unexpected events post-Covid-19 period. |
