Interplay of Mediating Factors in the Relationship between Greenwashed Labels and Consumers' Trust

Autor:	Adel F. Al Alam, Charbel M. El Khou, Elie E. Sayegh
Rok vydání:	2017
Předmět:	0502 economics and business 05 social sciences General Earth and Planetary Sciences 050211 marketing Business 050203 business & management General Environmental Science
Zdroj:	Asian Journal of Marketing. 11:44-53
ISSN:	1819-1924
DOI:	10.3923/ajm.2017.44.53
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5b56f75971ad12a5fb466e0d0356180e https://doi.org/10.3923/ajm.2017.44.53 Zobrazit plný text záznamu