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The introduction of ATM and broadband-based equipment into the European market requires considerable capital investment. It will result in a structural technological change, affecting the competitiveness of the European economy. Successful introduction depends on how both ATM network equipment and broadband based end-user equipment are brought onto the market. This paper focuses on economic benefits and anticipating marketing strategies, applicable in Europe with its specific, historically evolved structures. The price to pay for this ‘in-sight information’ is leaving out a global comparison. Refraining from evaluation whether conditions are good or bad for Europe or other areas, the article explains what conditions can be found there recently and where are the chances and challenges right now. |
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