Perspective of Boutique-hotel Development in Ukraine
| Autor: | Irina Verezomska |
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| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Restaurant and hotel consulting. Innovations. :23-29 |
| ISSN: | 2617-9504 2616-7468 |
| DOI: | 10.31866/2616-7468.2.2018.157159 |
| Popis: | Actuality. The urgency of the problem is determined by the growing demand for the services provided by boutique hotels and the expediency of considering this type of accommodation facilities more thoroughly. Purpose and methods. The development prospects study of the hotel business in boutique hotels as an innovative way to attract and retain customers. To solve the set tasks, the article has used the following general scientific research methods: analysis and synthesis; structurally logical; statistical and economic-mathematical. Results. At the present stage problems and trends have been characterized in the hotel business. The importance of the innovation introduction in the hotel business enterprises have been solved. Prospects of Hotels format «boutique» on the national market modern hotel industry, European and Ukrainian experience analysis of the hotel, prospects of innovative means of attracting and retaining customers. It deals with competitiveness and unique boutique hotels. Defined market segment, which services and benefits designed to use modern designs in interior room stock. Conclusions and discussion. The fact that such a hotel format, as a boutique hotel, is attracting more and more attention from investors, allows us to conclude that priorities have changed in the consumers’ minds. Thus, as a rule, it does not foresee a significant range of additional services, but highquality and high-quality service, home comfort and an individual approach to guests create an atmosphere that will make every visitor “feel moments of extraordinary admiration to turn them into unforgettable memories”. |
| Databáze: | OpenAIRE |
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