Understanding users’ continuance intention toward smartphone augmented reality applications

Autor:	Hangjung Zo, Hwansoo Lee, Jiyeon Hwang, Keesung Kim
Rok vydání:	2014
Předmět:	Multimedia Computer science 05 social sciences Library and Information Sciences Smartphone application computer.software_genre Human–computer interaction 0502 economics and business Spite 050211 marketing Augmented reality Continuance Motivation theory computer 050203 business & management
Zdroj:	Information Development. 32:161-174
ISSN:	1741-6469 0266-6669
DOI:	10.1177/0266666914535119
Popis:	In spite of high expectations for augmented reality (AR) technology, many smartphone AR applications have failed and terminated their services in Korea because of low usage rates. As failures of smartphone AR applications have increased, investigating factors that influence users’ continuance intention to use the AR applications become an important topic. This study develops a theoretical model that explains continuance intention of users based on AR and motivation theories, and empirically examines the influencing factors with collected data from smartphone AR application users. The results showed that information quality was the most influencing factor for AR continuance intention among AR factors, while perceived enjoyment was not a significant antecedent. The implications of this study provide additional insights for smartphone AR researchers and developers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5b0a4f4fe4455b4d2743b152dc1ecd8e https://doi.org/10.1177/0266666914535119 Zobrazit plný text záznamu