Socially Responsible Consumerism: The Influence of Reputation and Product Price

Autor:	Matthew Sean Christensen, Misty M. Bennett, Stephen M. Colarelli
Rok vydání:	2016
Předmět:	business.industry Consumerism media_common.quotation_subject General Medicine Organizational reputation Product price Environmental practices Commerce Fair trade Corporate social responsibility Business Marketing Social responsibility Reputation media_common
Zdroj:	Academy of Management Proceedings. 2016:18222
ISSN:	2151-6561 0065-0668
DOI:	10.5465/ambpp.2016.18222abstract
Popis:	Increasingly, consumers are looking for companies with Fair Trade policies, sustainable environmental practices, and charitable giving. This study examines how a company’s reputation for social res...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5b098be1b06f9420c0c8e2efeef2487f https://doi.org/10.5465/ambpp.2016.18222abstract Zobrazit plný text záznamu